elen lewis
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I’m in the process of writing a book on eBay, the online auction site.
It's working title is Great Brand Stories: eBay, the brand that taught millions of strangers to trust one another. It will be published by Cyan Books this autumn. I have also recently completed ghostwriting a business book for a marketing guru. My first book, Great Ikea, a brand for all the people was published by Cyan Books in 2005. It was listed in the top five business books of the year by The Times, an English newspaper.

 
     
GREAT IKEA   EBAY
     
great ikea cover   ebay cover
     
Brand Strategy articles    
Brand_p01_nov05.pdf   Brand_p03_nov05.pdf
Brand_p17_nov05.pdf   Brand_p24_may05.pdf
Brand_p16_nov05.pdf   Brand_p25_may05.pdf
Brand_p26_may05.pdf   Brand_p27_may05.pdf
stelios_profile.pdf    
     
Other articles    
FT.December2003.Professionalservices.doc   FT.July2003.brandexperience.doc
FT.July2004.marketinglearning.doc   FT.July2004.premiumvodka.doc
FT.March2004.Michael Page.doc   FT.may2003.sponsorship.doc
FT.September2003.London tube.doc   Guardian.June2000.avatars.doc
Guardian.November2001.aidagencies.doc   Guardian.Sep2001.logothieves.doc
Independent.June2001.women.doc